Bullet Point Asymmetry: The Hidden Flaw Breaking Reader Rhythm
For years, I used bullet points merely to break up long paragraphs visually, unaware that I was forcing the reader's brain to slam on the brakes on every line.
For years, I used bullet points merely to break up long paragraphs visually. Whenever copy grew heavy in blocks, I would drop in a few black dots, assuming the text had gained breathing room. I wrote lists where one item began with a noun phrase, another with an imperative verb, and the third with a sprawling question. I assumed that if the layout felt spacious, the copy was fixed. But that was just a visual trap.
