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benefit driven cta
2 posts
- 04ThursdayCase Study·
For years I ended landing pages with 'Sign Up Now' buttons—until I realized just how exhausted users are from being ordered around by digital interfaces.
Figma's 'Design' Verb: Shifting CTA Buttons from Transaction to Benefit
We spent years putting 'Click Here' at the end of copy, only to watch engagement plunge. Here is how Figma's subtle verb choice dismantles psychological friction.
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- 06SaturdayDifferent Angle·
For years, I plastered 'BUY NOW' and 'SIGN UP' in all caps across buttons—only to realize nobody wants to take orders from a copywriter they don't even know.
The Hubris of the Imperative: How to Write CTAs That Don't Boss the Reader Around
For years, we slapped 'click now' at the end of our copy and watched engagement plummet. Here are workshop secrets to crafting closing lines that emphasize what the reader gains instead of bossing them around.
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