Tag
crisis communication
4 posts
- 02TuesdayMain Essay·
For years, I blindly obeyed SEO plugin warnings to eliminate every passive sentence. In forcing an actor into every single verb, I realized far too late that I was dragging the reader's attention away from the real point.
Reclaiming the Passive Voice: When Should We Bring It Onstage?
For years, I exhausted my prose trying to satisfy automated warnings against the passive voice. But passive phrasing is not an error; it is a precision lens adjustment that points the sentence's camera where it matters.
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- 05FridayFramework·
I used to think rewriting every passive sentence into active voice improved the copy—until I saw how saying "You entered the wrong password" antagonizes the reader.
The Passive Voice Decision Matrix: Strategic Moments for Concealing the Agent
For years, I redlined every passive sentence into active voice. Yet passive voice is not a grammatical error; it is a strategic lens that pulls focus toward action and outcome.
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- 01MondayOpening·
For years at my editorial desk, I defended the 'make every passive sentence active' rule like gospel; yet by tiring the reader with 'who did this?' even when the actor was irrelevant, I was sabotaging the real focus of the sentence.
Passive Voice Phobia: How the Obsession with Active Voice Harms Your Writing
A confession on how years of turning every passive sentence active exhausted my prose—and the moments where the passive voice actually saves the day.
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- 03WednesdayData·
For years, I bought into the dogma that 'every sentence must be active to keep copy punchy'—until I realized I was writing aggressive error messages that constantly blamed the user.
The Buffer Effect of Passive Voice: When Hiding the Subject Works
For years, I exhausted readers by following the rule of writing every sentence in active voice; yet passive voice serves as a powerful psychological buffer that prevents readers from feeling blamed during errors and crises.
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