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cta button copy
2 posts
- 04ThursdayCase Study·
For years I ended landing pages with 'Sign Up Now' buttons—until I realized just how exhausted users are from being ordered around by digital interfaces.
Figma's 'Design' Verb: Shifting CTA Buttons from Transaction to Benefit
We spent years putting 'Click Here' at the end of copy, only to watch engagement plunge. Here is how Figma's subtle verb choice dismantles psychological friction.
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- 03WednesdayData·
For years, I assumed readers would obey if I ended a piece with 'CLICK HERE NOW' in all caps—until A/B tests slapped me with the truth.
Data: The Decline of Imperatives in CTAs and a 42% Lift in Conversions
A practical workshop note on how verbs that showcase what the reader gains—rather than commanding what to do—drive higher click-through rates.
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