← All tags
Tag
digital reading habits
2 posts
- 03WednesdayData·
Across 40 newsletter issues where we wrote 'In summary...' and repeated the 3 points above, conclusion readership plummeted to 14%—turns out readers have no interest in watching a recap of a film they just finished.
The 86% Lost When You Write 'In Summary': Data on Sealing Content with One Sentence, Not a Photocopy
Across 40 newsletter issues where we wrote 'In summary' and repeated earlier bullet points, conclusion readership crashed to 14%. Here is how bookmark rates jumped 3.2x when we replaced the photocopy recap with a single transferable rule.
Read the piece →
- 03WednesdayData·
For years I drafted 300-word blocks fearing that brevity meant shallowness—until the data showed comprehension crashing to 10% the second a sentence exceeds 43 words.
Where Comprehension Collapses: The Cognitive Math of Trimming a Paragraph to 3 Sentences
When sentence length exceeds 40 words, reader comprehension drops below 10%. Here is the cognitive mathematics and editing craft behind cutting 300-word blocks into three load-bearing sentences.
Read the piece →