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editing
2 posts
- 01MondayOpening·
For years, I believed opening every new paragraph with 'in addition' made my writing flow smoothly; in reality, these conjunctions were cheap duct tape holding disjointed ideas together.
Conjunction Laziness: Peeling Off the 'Moreover' Duct Tape
Text flow does not stem from fancy transition words at the start of a sentence, but from the logical interlocking between the tail of the previous sentence and the head of the next.
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- 02TuesdayMain Essay·
For years, I sent content creators pages of 'write this' briefs; the outcome was always the same: everything I asked for was in the copy, yet its soul was suffocated by cliches I never wanted.
Negative Criteria: The Power of the 'Don't' List in Content Briefs
Workshop notes on developing a 'don't list' formula that liberates writers through constraints—after years of frustration with prescriptive, purely positive briefs.
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