Tag
editorial tips
3 posts
- 02TuesdayMain Essay·
You can't film "quality content is important" on camera—and nobody stops for a sentence they can't visualize. But add a scene to every line, and your copy suffocates. An example is medication; it has a dosage.
Spend Examples on Objections, Not Sentences: Micro-Edits That Turn Abstract Lines into Scenes
For years I wrote sentences like "quality content is important" thinking they were arguments. Changing a single abstract line into a scene altered reading behavior. But when I added examples to every sentence, the copy bloated into an unreadable mess—here is a conditional craft map showing when an example is mandatory and when it is dead weight.
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- 01MondayOpening·
I wrote the sentence "quality content matters" hundreds of times—and it was so uncontestably true that it told nobody anything.
An Abstract Sentence Is a Promise, a Scene Is Proof: Why I Deleted "Quality Content Matters"
For years, I wrote true but invisible sentences like "quality content matters"; no one paused, no one quoted them. Here is what changed when I replaced an abstract claim with a single concrete scene—and how I bloated my prose when I tried to turn every sentence into one.
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- 06SaturdayDifferent Angle·
If you're stuffing sentences with ghost subjects like 'the system' or 'experts' just to keep them active, you might be pulling readers away from the actual action.
Rehabilitating the Passive Voice: How the "Always Use Active Voice" Dogma Suffocates Your Writing
For years, I blindly followed the "never use passive voice" rule and cluttered my prose with redundant subjects. But the passive voice isn't writer laziness—it is strategic spotlight management.
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