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F-pattern reading
2 posts
- 03WednesdayData·
I thought I was showcasing my strongest evidence in an indented block; scroll data showed readers sprinting right past the storefront.
Skipped Evidence: What Happens to Blockquotes When 79% of Readers Scan?
According to Jakob Nielsen's 1997 research, 79% of web users scan rather than read—and the indented blockquote is the easiest element for scanning eyes to skip. We examine, with workshop honesty, when a single-sentence bridge succeeds and when it bloats the text into syntax collapse.
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- 03WednesdayData·
For years, I thought stitching paragraphs together with transitions like 'in addition' and 'moreover' made my prose smooth; until heatmaps showed readers braking at these mechanical joints and bouncing off the page.
Transition Laziness: Why 'Also' and 'In Addition' Drive Readers Away
For years, I believed stitching paragraphs together with mechanical transitions like 'in addition' made my writing flow. That was until data proved these words actually disrupt the reader's rhythm.
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