Tag
f-shaped pattern
3 posts
- 02TuesdayMain Essay·
You can't film "quality content is important" on camera—and nobody stops for a sentence they can't visualize. But add a scene to every line, and your copy suffocates. An example is medication; it has a dosage.
Spend Examples on Objections, Not Sentences: Micro-Edits That Turn Abstract Lines into Scenes
For years I wrote sentences like "quality content is important" thinking they were arguments. Changing a single abstract line into a scene altered reading behavior. But when I added examples to every sentence, the copy bloated into an unreadable mess—here is a conditional craft map showing when an example is mandatory and when it is dead weight.
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- 03WednesdayData·
For years, I turned subheadings in my guides into knowledge repositories—only to realize 79% of readers were bouncing from the page instead of reading those theoretical blocks.
The Encyclopedic Subhead Trap: The 'H3 Micro-Action' Rule for the 79% Who Scan
The reason our articles go unread isn't a lack of information; it's that we pile that information behind subheadings like barricades. In light of Nielsen Norman Group data, we examine how to strip H3 headings of encyclopedic definitions and turn them into micro-actions.
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- 02TuesdayMain Essay·
For years, I designed opening paragraphs like cinema movies: setting the mood first, deepening the mystery, and saving the key takeaway for the third paragraph. The result? Readers got bored by line two and closed the tab.
The 'Inverted Pyramid' Fallacy in Intros: Hooking Readers with First-Sentence Delivery, Not Mystery
For years, I crafted introductions like cinematic openings and lost readers in droves. Now I cut straight to the chase and put the promise on the table in the first 15 words.
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