← All tags
Tag
Given-New contract
2 posts
- 04ThursdayCase Study·
Whenever my writing lacked flow, I used to construct bridges like 'however' or 'in addition'; hoping these fillers would carry the reader forward, I realized too late that I was merely papering over weak structural logic.
Conjunction Laziness: How Basecamp's Writing Flows Without 'Also'
Needing transitional phrases like 'also' or 'on the other hand' between paragraphs is rarely a grammar issue—it's a structuring problem. Here is the micro-tactic for building a given-new information chain for organic flow.
Read the piece →
- 03WednesdayData·
For years, I thought stitching paragraphs together with transitions like 'in addition' and 'moreover' made my prose smooth; until heatmaps showed readers braking at these mechanical joints and bouncing off the page.
Transition Laziness: Why 'Also' and 'In Addition' Drive Readers Away
For years, I believed stitching paragraphs together with mechanical transitions like 'in addition' made my writing flow. That was until data proved these words actually disrupt the reader's rhythm.
Read the piece →