← All tags
Tag
headline writing
2 posts
- 06SaturdayDifferent Angle·
For years, I wrote 'You Won't Believe This Secret' style headlines; click-through rates soared, but disastrous bounce rates trashed my content.
Don't Hide the Secret, State the Outcome: Clarity Curiosity Over Clickbait
For years, I withheld promises in headlines to spark curiosity and got nothing but sky-high bounce rates. Here is how to rebuild reader trust by showing 'how it happened' instead of concealing 'what happened'.
Read the piece →
- 03WednesdayData·
For years, I wrote headlines like 'this will change your life'—only to learn that tricking readers at the front door loses far more clients than shutting it in their face.
State the Outcome, Don't Hide the Secret: The 80% Drop-Off of Clickbait and Click-Through Honesty
For years, I paid the price of hiding the topic behind mystery with sky-high bounce rates. Guided by data and workshop experiments, here is why honest headlines convert better.
Read the piece →