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headline writing techniques
2 posts
- 02TuesdayMain Essay·
For years, I wrote headlines like 'Don't Make a Decision Before Reading This' just to trigger clicks. The result? Click rates rose artificially, but bounce rates skyrocketed, costing me real reader loyalty.
The Curiosity Mistake in Headlines: Why Hiding the Promise Lowers Readership
For years, I wrote clickbait headlines that concealed their promise just to drive curiosity—and lost readers in the process. Here is how we found the sweet spot balancing clarity and intrigue.
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- 01MondayOpening·
Behind the record-breaking clickbait headlines I wrote for years came the exact same silent catastrophe: a 92% bounce rate and zero reader loyalty.
Drawing the Boundary, Not Hiding the Secret: The Insidious Trap of Curiosity Headlines
For years, I wrote headlines that hid their promise just to provoke curiosity—and lost. How did we find the right approach in that fine balance where clarity meets curiosity?
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