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how to write a conclusion
2 posts
- 03WednesdayData·
Across 40 newsletter issues where we wrote 'In summary...' and repeated the 3 points above, conclusion readership plummeted to 14%—turns out readers have no interest in watching a recap of a film they just finished.
The 86% Lost When You Write 'In Summary': Data on Sealing Content with One Sentence, Not a Photocopy
Across 40 newsletter issues where we wrote 'In summary' and repeated earlier bullet points, conclusion readership crashed to 14%. Here is how bookmark rates jumped 3.2x when we replaced the photocopy recap with a single transferable rule.
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- 01MondayOpening·
For years, I ended pieces with 'In summary...' rehashing the three points I had just made. The final paragraph is not a backward-looking transcript—it is a single tool handed to the reader on their way out.
The Death of 'In Summary': Sealing the Final Paragraph with a Single-Sentence Tool
Concluding paragraphs that start with 'In summary' kill momentum. A strong ending isn't a recap of old arguments; it's a single transferable tool readers can take to their desks.
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