← All tags
Tag
marketing efficiency
2 posts
- 03WednesdayData·
Seventy percent of B2B marketers using an editorial calendar report content marketing success. Here is the operational engine driving that difference.
Data: Why Brands with an Editorial Calendar Are 70% More Likely to Hit Content Goals
Editorial calendars play a critical role in hitting content marketing goals, helping brands execute their content strategies with greater precision. Data shows that 70% of B2B marketers who maintain an editorial calendar rate their overall content marketing efforts as successful.
Read the piece →
- 03WednesdayData·
Industry benchmarks reveal that 60% to 70% of all B2B content created goes entirely unused or generates virtually zero engagement.
The 70% Rule: Why Your Content Fails to Reach Its Target
A vast majority of marketing content goes unused without ever reaching its target audience. This waste drains budgets and weakens brand authority, but the remedy lies in rigorous, data-driven audience analysis.
Read the piece →