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tone of voice
2 posts
- 02TuesdayMain Essay·
For years, I sent content creators pages of 'write this' briefs; the outcome was always the same: everything I asked for was in the copy, yet its soul was suffocated by cliches I never wanted.
Negative Criteria: The Power of the 'Don't' List in Content Briefs
Workshop notes on developing a 'don't list' formula that liberates writers through constraints—after years of frustration with prescriptive, purely positive briefs.
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- 05FridayFramework·
Shining like a beacon in an ocean of content is never a random stroke of luck; it is the deliberate result of a meticulously crafted brand voice.
Crafting Your Brand's Authentic Voice: The Four-Dimensional Framework
Shining like a beacon in an ocean of content is never a random stroke of luck; it is the deliberate result of a meticulously constructed brand voice. This article presents a practical four-dimensional framework that enables brands to define their authentic voice and execute it consistently.
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