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web scanning habits
2 posts
- 03WednesdayData·
For years, I turned subheadings in my guides into knowledge repositories—only to realize 79% of readers were bouncing from the page instead of reading those theoretical blocks.
The Encyclopedic Subhead Trap: The 'H3 Micro-Action' Rule for the 79% Who Scan
The reason our articles go unread isn't a lack of information; it's that we pile that information behind subheadings like barricades. In light of Nielsen Norman Group data, we examine how to strip H3 headings of encyclopedic definitions and turn them into micro-actions.
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- 01MondayOpening·
For years, I filled H3 subheadings with noun phrases like 'The Importance of Image Optimization'—piling on information without telling readers what to actually do.
The Encyclopedia Mistake in Subheadings: Turning H3s into Micro-Action Prompts
For years, I filled H3 subheadings in my guides with static noun phrases and turned readers into passive onlookers. Drawing from my own mistakes, here is the craft of transforming subheadings from mere repositories of knowledge into micro-action instructions.
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