Theme
Treating the Passive Voice as the Enemy: When Passive Sentences Serve the Copy
6 posts
- 02TuesdayMain Essay·
For years, I blindly obeyed SEO plugin warnings to eliminate every passive sentence. In forcing an actor into every single verb, I realized far too late that I was dragging the reader's attention away from the real point.
Reclaiming the Passive Voice: When Should We Bring It Onstage?
For years, I exhausted my prose trying to satisfy automated warnings against the passive voice. But passive phrasing is not an error; it is a precision lens adjustment that points the sentence's camera where it matters.
Read the piece →
- 05FridayFramework·
I used to think rewriting every passive sentence into active voice improved the copy—until I saw how saying "You entered the wrong password" antagonizes the reader.
The Passive Voice Decision Matrix: Strategic Moments for Concealing the Agent
For years, I redlined every passive sentence into active voice. Yet passive voice is not a grammatical error; it is a strategic lens that pulls focus toward action and outcome.
Read the piece →
- 06SaturdayDifferent Angle·
If you're stuffing sentences with ghost subjects like 'the system' or 'experts' just to keep them active, you might be pulling readers away from the actual action.
Rehabilitating the Passive Voice: How the "Always Use Active Voice" Dogma Suffocates Your Writing
For years, I blindly followed the "never use passive voice" rule and cluttered my prose with redundant subjects. But the passive voice isn't writer laziness—it is strategic spotlight management.
Read the piece →
- 01MondayOpening·
For years at my editorial desk, I defended the 'make every passive sentence active' rule like gospel; yet by tiring the reader with 'who did this?' even when the actor was irrelevant, I was sabotaging the real focus of the sentence.
Passive Voice Phobia: How the Obsession with Active Voice Harms Your Writing
A confession on how years of turning every passive sentence active exhausted my prose—and the moments where the passive voice actually saves the day.
Read the piece →
- 04ThursdayCase Study·
For years, I believed so firmly in the rule that 'passive voice is lazy' that I ended up pointing fingers at the user in every interface message I wrote.
The Art of Not Blaming the User: Mailchimp's Tactical Use of Passive Voice
For years, I blindly followed the rule that 'writing in the passive voice is lazy.' Yet in moments of error, passive voice becomes a tactical tool of empathy that reduces friction.
Read the piece →
- 03WednesdayData·
For years, I bought into the dogma that 'every sentence must be active to keep copy punchy'—until I realized I was writing aggressive error messages that constantly blamed the user.
The Buffer Effect of Passive Voice: When Hiding the Subject Works
For years, I exhausted readers by following the rule of writing every sentence in active voice; yet passive voice serves as a powerful psychological buffer that prevents readers from feeling blamed during errors and crises.
Read the piece →