Tag
effective writing
3 posts
- 06SaturdayDifferent Angle·
If you entrust a sentence's impact to adjectives, you are lying to your reader.
The Fallacy of Conveying Emotion with Adjectives: Why Verbs Are the Engine of Writing
We debunk the myth that good writing relies on heavy adjective descriptions. The true load-bearing column of a text is not adjectives dictating what the reader should feel, but strong verbs showing the action.
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- 02TuesdayMain Essay·
For years, I decorated my copy with adjectives like 'impressive' and 'striking'—only to realize I was crushing the reader under an ornate yet sluggish pile of words.
Overcoming Adjective Obesity: Rebuilding the Backbone of Writing with Verbs
Adjectives do not enrich copy; they crush the reader beneath an ornate yet sluggish pile of words. To boost rhythm and persuasion, detox from adjectives and lean into strong verbs.
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- 01MondayOpening·
For years, I believed stringing together adjectives like 'effective, impactful, and innovative' elevated copy; in reality, what convinces readers isn't the paint job, but the engine.
Ditching Adjective Vanity: Why Verbs Are the Engine of Copy
Adjectives meant to polish copy often erode credibility; what persuades readers isn't the paint job, but specific verbs driving the action.
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