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verb-driven writing
2 posts
- 05FridayFramework·
For years, I stacked flashy adjectives together to make my copy look more 'professional'—only to realize later that instead of persuading readers, I was just choking the engine of the sentence.
The Adjective Pruning Matrix: A Verb-Driven Editing Framework for Actionable Copy
A sentence's persuasive power comes not from the grandeur of its adjectives, but from the precision of its verbs. Here are micro-tactical ways to prune adjectives and shift the weight of your copy onto specific actions.
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- 03WednesdayData·
For years, I leaned on adjectives like 'innovative, flawless, peerless' to make copy sound impressive—until A/B tests revealed that paragraphs loaded with ornate modifiers had read-through rates under 15%.
The 30% Rule: Why Dwell Time Doubled When We Cut Adjectives and Boosted Verbs
For years, I relied on adjectives to embellish copy. Yet data proves that action-driven, strong verbs dramatically improve dwell time and readability.
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